“On This Date”

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On this date in 1835, Samuel Clemens a/k/a Mark Twain was born. Despite penning the famous “Adventures of Huckleberry Finn” Mr. Twain’s name was often bellowed on the Mississippi River as a warning to other ships of the water’s depth. “Mark Twain” meant that the mark on the sounding line measured a safe depth of 2 fathoms (“Twain” being an antiquated word for “two'”). [“Mass Historia”-Chris Regan]. Now that’s deep! So much for the history lesson. Now for a quick marketing/sales reminder. Whenever you are hosting an event (as I did at Cowboys Stadium on Thanksgiving-tough loss-ugh), remember to act like a real “host”. That means you should also entertain other guests of other colleagues in addition to your own not to mention introducing them to one another. Nothing (to me) is more annoying than watching my colleagues ignore (which did NOT happen at this event) everyone at an event outside of their personal invitees. It is rude and, more importantly,  you lose the opportunity to promote your company, your practice and yourself to other clients of the organization and the chance to connect these people to one another and add value to the relationship. How exciting and satisfying to receive  emails from other folks at our event thanking me for a wonderful time in our venue AND the opportunity to meet other guests. Two of our guests are actually connecting to explore business opportunities. So, remember, when hosting an event—host!

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